Ducray Cosmetics

Packaging redesign of range.

We resolved issues with brand distinctiveness by reshaping the logo to enhance visibilty on the packaging, while retaining Ducray's existing colour scheme.

Designer, Art Director - Irina Korotich
3D Render - Vitaliy Gavrish
While research told us that elderly people find bottle pumps easiest to use, usually to open them, they need to be twisted. This can be frustrating, so we introduced a cardboard neckholder which can be removed more easily. This means no more secondary packaging, less waste, and a more environmentally-friendly product.
Made on
Tilda